Cologne/Augsburg, 7 June 2011. It’s a German success story and a success for all of Germany. Der Grüne Punkt – Duales System Deutschland GmbH is committed to sustainability as the cornerstone of its corporate philosophy. This is why the company is launching its advertising campaign on Klassik Radio, utilising this premium-status broadcaster for sustainable communication on the radio waves.

For more than 20 years now, the Green Dot (“Der Grüne Punkt”) and thus the dual system have formed part of our everyday lives. The Green Dot is often associated with classical waste separation in private households. But the firm’s corporate capabilities extend far beyond this. Its core strengths lie in consultancy and service support in the fields of packaging and disposal throughout the industrial, retailing and commercial sectors. The nationwide interview campaign will be particularly highlighting this facet of the firm’s operations.

“We have a unique European network behind us, and have during the past 20 years built up an enormous fund of expertise extending way beyond the confines of recycling as such. Klassik Radio constitutes an ideal partner for us when it comes to communicating this thinking to the appropriately receptive groupings”, says Klaus Hillebrand, Director of Communication and Corporate Spokesperson of Der Grüne Punkt – Duales System Deutschland GmbH.

Sustainability and eco-awareness – for Klassik Radio’s listeners, who are exceptionally interested and well-informed, these are two vital issues. Moreover, Klassik Radio is the decision-makers’ medium of preference on Germany’s national radio scene. Thus two crucial preconditions are met in regard to the projected efficacy of the informative interview campaign.

The interview campaign will be broadcast on Klassik Radio as from the beginning of June.

You will find here all the spots so you can listen to them.

Your contact person at DSD:
Klaus Hillebrand, Tel.: +49 (0) 22 03 / 937-257

About DSD:
Der Grüne Punkt – Duales System Deutschland GmbH (DSD) has since 1990 set up and organized the world’s first dual system for close-to-home, high-quality recovery of sales packaging. DSD is today, with approximately 250 employees at four facilities in Germany, a leading provider of take-back systems. These include not only the dual system itself, but also eco-friendly, cost-efficient recycling of used electric and electric equipment, plus transport and commercial packaging, facility disposal and deposit clearing. DSD is a founding member of the European Grüner Punkt umbrella organization PRO EUROPE, and through its subsidiary Deutsche Gesellschaft für Kreislaufwirtschaft und Rohstoffe mbH (DKR) a leading marketer for secondary raw materials in Europe.

Press contact at Klassik Radio:
Tel. +49 (0) 821 50 70 134   
presse@klassikradio.de

About Klassik Radio:
Everyday, all over Germany, about 1.6 million people listen to Klassik Radio. It can be received in more than 270 towns and cities already on FM, all over Germany on the cable network, all over Europe via satellite, and worldwide on the internet (www.klassikradio.de). In Innsbruck, Tyrol, too, Klassik Radio is the first German radio station to be broadcasting with FM. For mobile reception, a smartphone app is available. As from August 2011, Klassik Radio’s popular programmes will also be broadcast digitally via DAB+.