DigiDot is the digital EPR (Extended Producer Responsibility) symbol and trademark of Der Grüne Punkt (The Green Dot) – redesigned to meet the requirements of modern end consumers and legal frameworks.

DigiDot combines the high level of awareness and trust associated with ‘The Green Dot’ with modern digital possibilities for conveying information. As manufacturers you can decide for yourself which product information is available via DigiDot and integrate it specifically into your communication with end consumers – for example, through external links, product information, competitions or other incentives. The QR code serves as an interface between the information needs of end consumers and the individual product communication of manufacturers.

Your advantages at a glance:

• Digital trademark: A visible sign of producer-financed circularity – directly on the packaging.
• Smart end-consumer communication: Direct interaction with end-consumers via QR code, no app required, simply via smartphone browser.
• Precise sorting instructions: Detailed information at component level (e.g. lid, foil, cup) for correct waste sorting and collection.
• Regional & language-sensitive: Consideration of local sorting rules and automatic adaptation to the user's language.
• International scalability: Can be used in up to 31 countries with country-specific adaptation.
• Expandable functions: Optional links to company websites, gamification elements, competitions or sustainability campaigns.