Der Grüne Punkt - 18. October 2019

This tube closes the cycle

Der Grüne Punkt, Kao and Linhardt will be unveiling a packaging innovation at the K 2019 trade fair / Tube made of Systalen PRIMUS HDPE using raw material from the Yellow Sack

Cologne/Düsseldorf, 17. October 2019. Der Grüne Punkt has in conjunction with the Japanese consumer goods producer Kao and the packaging manufacturer LINHARDT developed a tube that Kao has already approved for specific cosmetics-related applications (what are called rinse-off products, e.g. shampoo). The tube body is made 96 percent of Systalen HDPE, and is easy to recycle. Thus success has been achieved in producing a tube package for cosmetic products using plastic waste from the Yellow Sack and the Yellow Bin.

“With its well-known brands like Guhl, John Frieda and Goldwell, Kao not only gives consumers a promise of quality, but also aims to offer associated packaging solution that with relevant cogency meet the needs of our consumers and of the natural environment. This tube constitutes a new generation of tube packages, consciously created in an innovation-driven partnership, and with a significantly improved ecological footprint,” to quote Daniel Nebe, Global Package Development Leader, Hair Care R+D.

The material involved is supplied by Der Grüne Punkt: Systalen in the PRIMUS quality HDPE. Its salient features: it is odor-minimized, and technically well suited for high-quality applications. “We have succeeded, thanks to intensive collaboration between Der Grüne Punkt, Kao and LINHARDT, in synergizing the raw material, the processing technology, and the application of the plastic in the tube project,” says a gratified Dr. Markus Helftewes, General Manager at Der Grüne Punkt.

Systalen is handled at LINHARDT in a tube-body extrusion, on a line featuring technology developed specifically for the Systalen raw material. The material has proved its worth. To quote Johannes Schick, Managing Director of LINHARDT GmbH & Co.KG: “We produce over one billion packages a year, and possess the technical expertise for processing PCR material. With this partnership-driven innovation, a solution has been created that places the entire resource cycle on a new level, taking all due account of short transportation distances.“

The networked involvement of Der Grüner Punkt, Kao and Linhardt possesses a significant political dimension. “We need a resolute commitment to a circular economy for plastics,” Michael Wiener, CEO of Grüner-Punkt-Holding, “We need companies that create markets for recyclates. Consumers are receptive as never before, our recyclates are mature and versatile. We put packages back on the shelves. This is essential if we are to achieve an authentic circular economy and meet both the social and political requirements involved.”

Kao is working full out to put the Systalen tube on the market as swiftly as possible. This will enable consumers to close cycles, since after use the tubes belong in the yellow recyclables collection, and thus constitute the raw material for new applications made from Systalen.

Your contact person:
Norbert Völl, Tel.: +49 (0) 22 03 / 937-507

About the Der Grüne Punkt Group:
The companies of Der Grüne Punkt are service providers for extended producer responsibility, leading suppliers of secondary raw materials for plastics, and premium producers of plastic recyclates, and as such positioned as the premier solution providers for the needs of the circular economy. Der Grüne Punkt – Duales System Deutschland GmbH (DSD) is the market leader of the dual systems in Germany, and stands for intelligent take-back systems, plus the development and marketing of innovative recyclates and services. Systec Plastics, at its facilities in Eisfeld and Hörstel, produces premium-quality recyclates under the Systalen brand name for the international market. The companies are grouped together in DSD – Duales System Holding GmbH & Co. KG.

About Kao:
Kao creates high-value-added products that enrich the lives of consumers around the world. Through its portfolio of over 20 leading brands such as Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe. Combined with its chemical division, which contributes to a wide range of industries, Kao generates about 1,500 billion yen in annual sales. Kao employs about 33,000 people worldwide and has 130 years of history in innovation.

Please visit the Kao Group website for further information: www.kao.com

The LINHARDT Group:
LINHARDT is a global partner pharmaceutical cosmetics and food/non-food industries. At three German and one international facilities, the company develops and produces aluminum tubes, plastic tubes, aerosol cans and other packages made of aluminum and plastic, like laminate and multiflex tubes, cans or cigar tubes. Sustainability, pioneering spirit and integrity are embedded in the family firm’s corporate DNA. The sound, financially independent company invests an annual average totaling 10 to 15 percent of turnover.

Please visit the LINHARDT website for further information: www.linhardt.com

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