The Joint Research Centre (JRC) has presented a technical draft for harmonised waste sorting labels across the EU. The so‑called Waste Sorting Labels (WSL) are based on insights from behavioural research and design. The aim is to provide consumers with a uniform, easy‑to‑understand guidance system for waste separation. 

The proposal supports the implementation of Article 12 of the Packaging and Packaging Waste Regulation (PPWR). It defines key principles for the visual and conceptual design of the new labels. In addition, it includes a complete set of label designs, including colour schemes and recommended terminology. Complementary guidance is also provided for key stakeholders such as packaging manufacturers, waste management companies and citizens. 

Key elements of the proposal: 

• Label structure: Each label consists of a pictogram, a defined colour and a text component.

• Different design variants: coloured, black-and-white, transparent, and versions with or without text.

• Colour options: Coloured pictograms with text are intended for collection containers. More design flexibility is allowed for packaging.

• Text layout: Text information is placed at the bottom of the label and must meet minimum size requirements to ensure good legibility. 

• Additional information: Supplementary details may be placed outside the main label or provided digitally, for example via QR codes. 

   

Further recommendations and details can be found in the JRC’s full proposal. 

With the DigiDot QR code, Der Grüne Punkt already offers a digital packaging solution today that meaningfully complements EU requirements. By applying the DigiDot to their packaging, manufacturers can determine which product information is accessible through it – and integrate this strategically into their communications, such as through external links, competitions or other incentives. 

The QR code serves as an interface between the information needs of end consumers and the individual product communication of manufacturers,

Further information on DigiDot can be found here. 

Image: Joint Research Centre