The UN’s 2030 Agenda for Sustainable Development sets sustainability goals for the years ahead. Der Grüne Punkt makes tangible contributions towards the achievement of the following goals:
Der Grüne Punkt increases resource efficiency by recycling raw materials and supports the decoupling of economic growth from environmental degradation.
We support innovation in recycling technologies and are upgrading the efficiency of our own facilities. We make these technologies available to developing countries by taking part in initiatives.
Germany’s volumes of residual waste have tumbled since 1990 thanks to the sorting of waste. Today, a large part of municipal solid waste is recovered or recycled instead. We will continue to grow these rates in the future.
We support Germany in achieving its reduction targets by improving the quality and quantity of recycling.
FROSCH lemon-scented cleaner is now available with a flip-cap made out of Systalen recycled PP – another success story for the Recyclat-Initiative (“Recycled Material Initiative”). This product was honored with the Deutscher Verpackungspreis (“German Packaging Prize”) in 2017. Switching high-quality products to using recycled material can help achieve global sustainability goals.
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Competent and credible – those are the words that people used to describe Der Grüne Punkt in a spring 2016 survey. We asked customers, consumers, and other stake- holders what they expect from our company when it comes to sustainability. Their answers factor into our sustainability strategy. More than 320 internal and external stakehold- ers told us about the impact of our activities. This valuable information helps shape the future of Der Grüne Punkt in our key fields of action: economy, ecology, compliance, and market presence. “Our economic performance and ecology are the most impor- tant aspects both internally and externally,” noted managing director Dr. Markus Helftewes. These factors are mentioned by employees and customers, meaning that we comply with environmental legislation. All stakeholders expect us to drive recycling forward. Acting in accor- dance with the law plays a role across the board, as compliance is a major concern for our customers. Competence and credibility, fair competi- tion, and product responsibility are also prominent considerations. Our five fields of action – economy, market, ecology, employ- ees, and compliance – represent the foundation of our materiality matrix (see opposite page) and of our sustainability strategy.
Der Grüne Punkt is perceived as competent and open to dialog. Based on their comments, survey respondents felt that there is room for improvement on transparency and quality. For instance, some praised “very pleasant professional cooperation with a high level of expertise” and “our trustworthy partnership.” Others wanted to see “greater transparency” and “PR work outside business relation-ships.” It must become clearer and easier to understand what actually happens to packaging once it has been collected, respondents felt.
Financial indicators are pivotal to the company’s value, but so are its environmental performance and the value it creates for customers. Der Grüne Punkt aims to keep raw materials in the economic cycle. That requires advancing the quality – and above all the quantity – of recycling. We can also contribute towards achievement of the Sustainable Development Goals by doing so.
Our Business Development & Management Systems department handles the overarching area of sustainability, coordinates all activities and reports directly to the Executive Board, including at regular meetings. We are adding Market and Compliance to the Economy, Ecology, and Employees fields of action. It is important for every company to know and cultivate its own market. Since the dual systems operate in a very special environment, Der Grüne Punkt bears particular responsibility as the market leader. When it comes to compliance, this means that we enjoy a high degree of credibility as the world’s first Dual System. Our credibility hinges on us adhering to rules set out by law and those that we set ourselves. We are not devoting a separate chapter to this issue since it is taken into consideration in all areas.
Many of our customers count on expert support to reach their sustainability goals, especially in areas that are not part of their core business. How can waste be recovered in a sustainable manner, in other words in an economically efficient way, while respecting all environmental standards and with maximum recycling success? How can packaging be designed in such a way that it can be recycled without losing any of its functionality (product protection and marketing)? Consultancy services are increasingly becoming a selling point, even for the core business. Advice is also essential for success in selling recycled plastics – unchartered territory for many customers.
Ecological and economic efficiency are vital to keeping products competitive and defending the position of market leader. Innovation is the key to unlocking this door. The group is investing in technology to consistently raise the quality of products and services and downsize our environmental impact, especially in manufacturing. The materiality matrix made it clear that action is still needed on this front, including evaluat-ing measures: recycling only makes environmental sense if energy consumption, emissions, and similar factors are much lower than when making a raw material of the same quality.
Sustainability report 2015/2016
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